FOLLOW MY JOURNEY
I've got an online business. Now I need customers.
Building the website was the easy part. Now I've got to get people to give me money. This is where it gets interesting. Let's figure this shit out.
The business.
The business is a freemium subscription service. It sells software to users to allow them to extract risk free profits from bookie bonus bets.
The strategy.
Building the website was the easy part. Getting members is the hard part. The main plan is to use three channels that feed into each other. I guess you would call this a sales funnel, but I'll be honest with you, I've never built one before. So we're going to have to see how this goes. The logic is simple. Create the most high quality, valuable content I can.
- SEOI'm creating the most comprehensive guides on the internet for my niche. If mine are the best and most complete out there, they should rank on Google (in theory).
- VideoI'm making videos on two YouTube channels. Codingoblin is where I talk about the journey. The business channel (Matched Betting AU) is where I put the educational content related to the business.
- SkoolThis is part of my funnel, and where the community can interact with each other and with me. The goal here is to educate and help my users directly. They can access this community and course completely free.
The challenges.
Some of the challenges I face are unique to my business. Others are the same ones every other online business faces.
- It sounds like a scamMaking risk free money from bookie bonuses sounds too good to be true. Let's be honest, it sets off every scam alert people have. The first job is earning trust.
- Getting suppressedIt sounds dodgy and it sits right next to the gambling world, even though it is not gambling. So the content is always at risk of being quietly buried by platforms and search engines.
- Getting seen and getting paidThen there is the one every business faces. Getting enough people to see it, and turning enough of them into paying customers.
About me.
I'm John. I've spent years building websites. I used to start projects and never finish them. Then I progressed to finishing projects, but not marketing them. I'm finally at a stage where I've finished a project and committed to marketing it. Basically, I'm going all in on one thing, finally.
The mindset shift.
My mindset has changed. I used to have a go live on day one philosophy, where I'd build out an idea as soon as I had it, get it into its most basic form, and get something live on the first day of having the idea. That approach was great when I was trying to get all my ideas going and have something to show for them, to get them out of the idea phase and into reality.
Now that I've actually built my website and have it working the way I want, I've shifted to a mindset that keeps me taking action. I call this one take quality action and be relentless. Yes, I know it sounds cringey, but it's just a reminder to keep pushing forward, keep producing, and importantly, keep producing quality.
There was a time not long ago where I was producing volume at a low standard. You saw it on my Codingoblin YouTube channel, where I mistook volume for quality. I was pumping out videos almost every day, but they didn't have much substance. I'd think of an idea and make a video in one take. Some were okay, but overall they were pretty poor, so I've removed them from the channel. I did the same thing with matchedbetting.au, pumping out lots of low quality guides to get content up fast. That doesn't help anyone, and it won't help me for SEO either. I've since removed all the low quality content and gone through the whole site line by line, rewriting it. I have less content now, fewer guides, but the quality is much, much higher.
And for when I'm getting confused or losing my way, I remind myself: keep it simple and don't be an absolute donkey.
Latest blog posts
Some stuff I've been writing about recently.
Want to see if this actually works?
If you want to see an absolute moron struggle to make some money online, subscribe to my channel on YouTube. If you're in Australia and want to make some risk free profit, join my matched betting community for free.
