Everyone tells you to "pick a profitable niche" before starting a Skool community. Nobody shows you actual data.
So I analysed 2,600+ communities from Skool's public discovery page across every category on the platform. Member counts, pricing, free vs paid, the lot. Instead of guessing which niches work, I can just show you.
If you're thinking about starting a community on Skool, this should save you weeks of research.
Before we get into specific niches, here's what the Skool platform looks like overall.
| Stat | Number |
|---|---|
| Groups analysed | 2,629 |
| Free groups | 1,845 (70%) |
| Paid groups | 784 (30%) |
| Groups with 100+ members | 1,233 (47%) |
| Groups with 10,000+ members | 76 (3%) |
| Groups with 50,000+ members | 16 (0.6%) |
The first thing that jumps out is that 70% of Skool communities are free. Only 30% charge anything at all. That's not necessarily a bad thing. Free groups are often used as funnels into paid products, coaching, or upsells. But if you're planning to charge from day one, you should know that most groups don't.
Of the 784 groups that do charge, here's how pricing breaks down.
| Price range | % of paid groups |
|---|---|
| $1-9/month | 18% |
| $10-29/month | 28% |
| $30-49/month | 20% |
| $50-99/month | 16% |
| $100-199/month | 6% |
| $200+/month | 12% |
The sweet spot is $10-49/month. That's where 48% of all paid groups price themselves. Makes sense. It's low enough that people don't think too hard about it, but high enough to be worth running.
The $200+ category is interesting though. 12% of paid groups charge more than $200. Some charge over $1,000/month. These tend to be small, high-ticket coaching or mastermind groups.
Want to see what those numbers actually look like after fees? Plug in a member count and price point below.
See how much you could earn running a Skool community.
Gross Monthly
$2,900
Total Fees
-$329.00
Net Monthly
$2,571
Net Yearly
$30,852
Fee breakdown (Hobby plan)
Platform: $9.00/mo · Transaction fees: $320.00/mo (10% + $0.30 per charge)
| Group size | % of all groups |
|---|---|
| 0-100 members | 53% |
| 101-500 | 25% |
| 501-1,000 | 7% |
| 1,000-5,000 | 10% |
| 5,000-10,000 | 2% |
| 10,000-50,000 | 2% |
| 50,000+ | 0.6% |
More than half of all Skool groups have fewer than 100 members. Only 16 groups out of 2,629 have broken 50,000 members, and those are almost all free groups.
This is actually good news if you're starting out. You don't need tens of thousands of members to build something profitable. A group with 200 members paying $29/month is nearly $6,000/month. That's a solid income and it's totally realistic.
This is where it gets interesting. I looked at what percentage of groups in each niche actually charge money. A high "paid ratio" means people in that niche are willing to pay for community access.
| Niche | % of groups that charge | Avg price | Median price |
|---|---|---|---|
| Academy/education | 54% | $79 | $40 |
| Nutrition | 50% | $30 | $29 |
| Trading | 48% | $131 | $69 |
| TikTok/content | 48% | $67 | $49 |
| YouTube | 48% | $1,101* | $49 |
| Sales | 47% | $374 | $69 |
| Remote work | 46% | $75 | $20 |
| Dating | 44% | $81 | $19 |
| Newsletter | 43% | $45 | $49 |
| English learning | 43% | $66 | $37 |
*YouTube average is skewed by a few groups charging $10,000/month. The median of $49 is more realistic.
Trading and sales communities stand out. Almost half of all groups in these niches charge money, and the median prices are some of the highest at $69/month. If you know trading or sales, people will pay for access to your knowledge.
Nutrition is a sleeper hit. 50% of nutrition groups charge, and the pricing is consistent at around $29-30/month. It's not flashy, but it's steady.
Content creator niches (TikTok, YouTube, social media) monetise well at around 48%. Makes sense. If you can teach someone to grow their channel, that's directly tied to their income.
On the other end, some niches have very low monetisation rates.
| Niche | % of groups that charge | Why |
|---|---|---|
| Mental health | 13% | Ethical barrier to charging |
| Crafts | 10% | Hobby audience, price-sensitive |
| Travel | 10% | Free info widely available |
| Entrepreneurship | 13% | Oversaturated with free content |
| Startups | 10% | Audience expects free resources |
| Fitness (general) | 17% | Too broad, tons of free alternatives |
This doesn't mean you can't make money in these niches. It means the default is free. You'd need a very specific angle or premium offering to charge. "General fitness community" won't work. "Postpartum fitness for new mums" might.
Average price is misleading because a few expensive groups can skew things. So here are the niches where the median price is highest. This tells you what a typical paid group in that niche charges.
| Niche | Median price | Avg price |
|---|---|---|
| Developer/coding | $147 | $282* |
| Affiliate marketing | $150 | $261 |
| Crypto | $99 | $1,318 |
| Real estate | $97 | $1,062 |
| Agency | $97 | $1,501 |
| Trading | $69 | $131 |
| Sales | $69 | $374 |
| Content creation | $49 | $67 |
*One coding group had a listing price of $99,999/month (with 9 members, so clearly not serious). I've excluded it from these numbers.
Averages can be misleading because a few expensive groups pull the number up. That's why median price matters more. It tells you what a typical paid group in that niche actually charges.
Developer, affiliate, real estate, and crypto communities command the highest median prices. These are niches where the knowledge directly translates to making money. People will pay $97-150/month if they believe they'll make that back and more.
Some niches attract massive free audiences that can be monetised through affiliate links, sponsorships, or upsells rather than membership fees.
| Niche | Avg group size | Largest group |
|---|---|---|
| Courses/education | 8,377 | Davie's Free Ecom Course (72,749) |
| Agency | 4,093 | AI Automation Agency Ninjas (20,678) |
| Real estate | 2,008 | Future Proof Real Estate (10,034) |
| Affiliate marketing | 1,667 | Super Affiliate Academy (12,115) |
| Entrepreneurship | 1,652 | Big Business Entrepreneurs (21,082) |
| Developer | 1,614 | Software Developer Academy (26,487) |
Course-focused groups are by far the largest on average. Makes sense. A free course group is a funnel. You get people in with free content, then sell them something else.
This deserves its own section. Out of 2,629 groups I analysed, 341 are AI-related. That's 13% of the entire platform.
Three of the five largest groups on Skool are about AI:
The pattern here is clear. The biggest AI groups are free and use the community as a funnel. AI Automation Society Plus, the paid version, charges $99/month and has 3,666 members. Even if only a fraction of the free group converts, that's serious revenue.
If you're building anything AI-related, Skool is where the audience already is. But the space is also crowded. You'd need a specific angle rather than another generic "AI automation" group.
Based on this data, the best niches for a new Skool community have three things:
That points to these niches:
48% paid ratio, $69 median price. People will pay for signals, analysis, and education. The audience directly ties knowledge to income. There are lots of groups here but most are small, so there's room.
50% paid ratio, $29 median price. General fitness won't work (only 17% paid), but specific health niches like nutrition, peptides, or targeted programs do well. The pricing is lower but the audience is consistent.
47% paid ratio, $69 median price. Sales training, closing techniques, B2B skills. The people searching for this are professionals willing to invest in themselves.
48% paid ratio, $49 median price. Teaching people how to grow channels and monetise content. Your audience's success is measurable, which makes the value obvious.
43% paid ratio, $37 median price. A surprisingly underserved niche on Skool. English learning groups do well, and there's room for other languages too.
If you're thinking about starting a Skool community, pick a niche where people already pay. Don't try to be the first person to monetise a niche that's 90% free. You'll spend all your time convincing people to pay instead of actually building.
The data says $10-49/month is the sweet spot for pricing. You don't need thousands of members. A few hundred paying members at $29/month is a real business.
And don't worry about the groups with 300,000 members. Those are outliers. Most successful paid groups on Skool have between 500 and 5,000 members. That's achievable.
The 14-day free trial means you can set up your group and test your niche before you've spent anything. That's where I'd start.